According to Barnes, 91 per cent of the songs on Voisey are originals.Ĭurrently, the Voisey app is not monetized - creators are not paid for their content and the company isn’t paid for their service. The app takes cues from TikTok - users can easily swipe through videos, like, comment and share - but the focus is on writing and producing original music. Voisey is an app that allows anyone to be a star. The music industry has its eyes and ears on Voisey too - the producing duo Stargate invested in the app in 2019. Voisey doesn’t disclose their user base, but as of January 2020, downloads of the app were growing 60 per cent week on week - all organic growth, without ads, according to Barnes. But these companies aren’t totally altruistic they are money-making ventures, just like Spotify. Making music is innately human and it’s certainly nice for anyone to be able to create it. While Spotify and other streaming platforms allow anyone to share their existing music with the world, Voisey takes it a step further by giving anyone with the app the ability to record and distribute a song on the platform in just minutes. Producers, singer-songwriters and even average music fans can create professional-sounding, 60-second songs with collaborators from all over the world. Today, the app is live on Apple’s operating system in 22 countries. In 2019 alone, 350,000 original songs were created on Voisey, says co-founder Olly Barnes. The app is designed to make anyone sound like a star.
Their vocals are run through in-app vocal effects including auto-tune. Voisey allows users to choose from a library of beats from around the world, submitted to the Voisey website by producers, and sing their own lyrics and melodies over them. A new social music app is pushing the boundaries of music creation by making recording artists out of novices with little to no musical training or traditional talent.
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